An expert certified by both the Association of Image Consultants International (AICI) and the International Institute of Image Communications, firm founder Shauna Mackenzie Heathman works with people of all ages to help shape the impressions they engender in others. She specializes in the creation of personal brands for both men and women.

Shauna is the first and only image consultant in South Carolina to attain certification through the AICI. Formal training by leading professionals and the founders of the London Image Institute and New York Image Resource Center in color analysis, wardrobe planning, personal shopping, and other image specialties combined with years of experience in garment construction, public speaking, and communications has given Shauna a rich knowledge base and skill set with which to help her clients.

She has spoken to groups ranging from the American Business Women’s Association (Jessamine Chapter) to the Charleston Center for Women and the YWCA, and serves as Vice President for the ABWA, sits on the Board of Directors for the Center for Women, the membership committee for her local AICI chapter, and the Young Executive Board at Charleston's Harbour Club. She is a frequent contributor to the monthly e-publication Small Business Charleston on the subject of image management. She is also a regular workshop contributor for the YWCA's Working Opportunities for Women (WOW!) program where she helps low-income women polish their image for job interviews, assists with Charleston's 4-H program as a judge for the fashion and sewing project areas, and volunteers with Charleston County's Dress for Success program.

Shauna holds a Bachelor of Arts degree in communication studies from the University of Iowa and an entrepreneurship certificate from the Tippie College of Business. A native Minnesotan, Shauna moved to Charleston, South Carolina in 2006, where she enjoys a much warmer climate.

"I feel confident, well put together, and very professional. Add the hairstyle suggested by Shauna, and it's like a new me. I really enjoyed it... it was not only insightful but fun! I purchased two outfits in colors suggested by the color analysis. No matter which outfit I wear, I receive compliments. I love this new image." ~ Joanne